Here's the latest email shot I have just received from the right-wing Townhall.com magazine. This time "The Health Sciences Institute" is offering us a sacred book of ancient wisdom giving details of "underground" elixirs and panaceas which can cure everything you can think of. Of course, the nasty controlling US government is trying to hush it up; after all, how is "Obamacare" going to work if nobody needs a hospital any more? So, in order to confound the government ban on this book of cure-alls The Health Science Institute is actually giving it away; that is, it free of charge! But how can that work as a business plan? However, once one understands that in another parallel universe they describe this sort of sacred book as a "Health products mail order catalogue", the business plan starts to make a little more sense. Other mail order firms have clearly got a lot to learn from this sales pitch!